{ "status": 200, "data": { "title": "Soundlogo", "slug": "soundlogo", "locked": false, "body": [ { "id": "2587", "type": "text", "data": { "content": "

In an increasingly complex market situation in which more and more players are using nature and recycling as a USP, it is very important for Bebat to focus on brand recognition and branding, and to associate the brand with a ‘feel good’ factor.

\n

To achieve this, Bebat significantly focuses on sonic branding and the music and the Bebat jingle form an essential part of our brand signature.

" } }, { "id": "2588", "type": "audio", "data": { "title": "Dutch", "description": null, "asset": [ { "name": "Bebat Jingle NL", "extension": "audio", "size": { "B": 461728, "KB": 461.72800000000000864019966684281826019287109375, "MB": 0.46172800000000002729194648054544813930988311767578125, "GB": 0.00046172800000000000820998824480057010077871382236480712890625 }, "path": "https://bebat-brandplatform.fra1.digitaloceanspaces.com/production/audio/Bebat-Jingle-NL.wav", "preview": null } ] } }, { "id": "2589", "type": "audio", "data": { "title": "French", "description": null, "asset": [ { "name": "Bebat Jingle FR", "extension": "audio", "size": { "B": 350724, "KB": 350.72399999999998954081092961132526397705078125, "MB": 0.350723999999999980214937522760010324418544769287109375, "GB": 0.0003507240000000000118736409593367397974361665546894073486328125 }, "path": "https://bebat-brandplatform.fra1.digitaloceanspaces.com/production/audio/Bebat-Jingle-FR.wav", "preview": null } ] } }, { "id": "5291", "type": "text", "data": { "content": "

Music

\n

The well-known ‘Bebat music’ is also used for every Bebat radio and TV spot. The soundtrack under each spot is based on the three pillars of the Bebat communication strategy:

\n\n\n\n


The result is a cheerful, ‘open’ tune in which, in addition to a guitar and female voice, you can also recognise all manner of natural elements.

" } } ], "navigation": [ { "title": "Introduction", "type": "Brand", "slug": "inleiding", "active": false, "locked": false, "detail": "/api/detail/brand/inleiding", "children": [] }, { "title": "Values", "type": "Brand", "slug": "values", "active": false, "locked": false, "detail": "/api/detail/brand/values", "children": [] }, { "title": "Mission", "type": "Brand", "slug": "mission", "active": false, "locked": false, "detail": "/api/detail/brand/mission", "children": [] }, { "title": "Vision", "type": "Brand", "slug": "vision", "active": false, "locked": false, "detail": "/api/detail/brand/vision", "children": [] }, { "title": "Communication", "type": "Brand", "slug": "communicatie", "active": false, "locked": false, "detail": "/api/detail/brand/communicatie", "children": [] }, { "title": "Safety: mission and vision", "type": "Brand", "slug": "veiligheidsmissie-visie", "active": false, "locked": false, "detail": "/api/detail/brand/veiligheidsmissie-visie", "children": [] }, { "title": "Brand personality", "type": "Brand", "slug": "brand-personality", "active": false, "locked": false, "detail": "/api/detail/brand/brand-personality", "children": [] }, { "title": "Tone of voice", "type": "Brand", "slug": "tone-of-voice", "active": false, "locked": false, "detail": "/api/detail/brand/tone-of-voice", "children": [ { "title": "B2C", "type": "Brand", "slug": "b2c", "parent": "tone-of-voice", "active": false, "detail": "/api/detail/brand/b2c", "locked": false }, { "title": "B2B", "type": "Brand", "slug": "b2b", "parent": "tone-of-voice", "active": false, "detail": "/api/detail/brand/b2b", "locked": false } ] }, { "title": "Logo", "type": "Brand", "slug": "logo", "active": false, "locked": false, "detail": "/api/detail/brand/logo", "children": [ { "title": "Correct usage", "type": "Brand", "slug": "correct-usage", "parent": "logo", "active": false, "detail": "/api/detail/brand/correct-usage", "locked": false }, { "title": "Size & positioning", "type": "Brand", "slug": "logo-size-position", "parent": "logo", "active": false, "detail": "/api/detail/brand/logo-size-position", "locked": false }, { "title": "Usage of baseline and font", "type": "Brand", "slug": "baseline-font", "parent": "logo", "active": false, "detail": "/api/detail/brand/baseline-font", "locked": false } ] }, { "title": "Soundlogo", "type": "Brand", "slug": "soundlogo", "active": true, "locked": false, "detail": "/api/detail/brand/soundlogo", "children": [] }, { "title": "Typography", "type": "Brand", "slug": "typography", "active": false, "locked": false, "detail": "/api/detail/brand/typography", "children": [] }, { "title": "Colours", "type": "Brand", "slug": "kleuren", "active": false, "locked": false, "detail": "/api/detail/brand/kleuren", "children": [ { "title": "Brand colours", "type": "Brand", "slug": "brand-colours", "parent": "kleuren", "active": false, "detail": "/api/detail/brand/brand-colours", "locked": false }, { "title": "Context colours", "type": "Brand", "slug": "secundaire-kleuren", "parent": "kleuren", "active": false, "detail": "/api/detail/brand/secundaire-kleuren", "locked": false }, { "title": "Functional use", "type": "Brand", "slug": "functioneel-gebruik", "parent": "kleuren", "active": false, "detail": "/api/detail/brand/functioneel-gebruik", "locked": false }, { "title": "Visual use", "type": "Brand", "slug": "visual-use", "parent": "kleuren", "active": false, "detail": "/api/detail/brand/visual-use", "locked": false } ] }, { "title": "Photography", "type": "Brand", "slug": "fotografie", "active": false, "locked": false, "detail": "/api/detail/brand/fotografie", "children": [] }, { "title": "Infographics", "type": "Brand", "slug": "infografieken", "active": false, "locked": false, "detail": "/api/detail/brand/infografieken", "children": [] }, { "title": "Icons & illustrations", "type": "Brand", "slug": "iconen", "active": false, "locked": false, "detail": "/api/detail/brand/iconen", "children": [ { "title": "Icons", "type": "Brand", "slug": "icons", "parent": "iconen", "active": false, "detail": "/api/detail/brand/icons", "locked": false }, { "title": "Battery icon", "type": "Brand", "slug": "battery-icon", "parent": "iconen", "active": false, "detail": "/api/detail/brand/battery-icon", "locked": false }, { "title": "Illustrations", "type": "Brand", "slug": "illustrations", "parent": "iconen", "active": false, "detail": "/api/detail/brand/illustrations", "locked": false } ] }, { "title": "Lay-out", "type": "Brand", "slug": "lay-out", "active": false, "locked": false, "detail": "/api/detail/brand/lay-out", "children": [ { "title": "Print", "type": "Brand", "slug": "print", "parent": "lay-out", "active": false, "detail": "/api/detail/brand/print", "locked": false }, { "title": "Digitaal", "type": "Brand", "slug": "digital", "parent": "lay-out", "active": false, "detail": "/api/detail/brand/digital", "locked": false } ] }, { "title": "Online", "type": "Brand", "slug": "online", "active": false, "locked": false, "detail": "/api/detail/brand/online", "children": [ { "title": "Website", "type": "Brand", "slug": "website", "parent": "online", "active": false, "detail": "/api/detail/brand/website", "locked": false }, { "title": "Newsletters", "type": "Brand", "slug": "newsletters", "parent": "online", "active": false, "detail": "/api/detail/brand/newsletters", "locked": false }, { "title": "Social media", "type": "Brand", "slug": "social-media", "parent": "online", "active": false, "detail": "/api/detail/brand/social-media", "locked": false } ] }, { "title": "Copy", "type": "Brand", "slug": "copy", "active": false, "locked": false, "detail": "/api/detail/brand/copy", "children": [ { "title": "Preferred terms", "type": "Brand", "slug": "terminology", "parent": "copy", "active": false, "detail": "/api/detail/brand/terminology", "locked": false }, { "title": "B2B copy", "type": "Brand", "slug": "b2b-copy", "parent": "copy", "active": false, "detail": "/api/detail/brand/b2b-copy", "locked": false }, { "title": "Numbers & punctuation", "type": "Brand", "slug": "copy-numbers", "parent": "copy", "active": false, "detail": "/api/detail/brand/copy-numbers", "locked": false } ] } ], "navigator": { "prev": { "title": "Usage of baseline and font", "slug": "baseline-font" }, "next": { "title": "Typography", "slug": "typography" } }, "slugs": [ { "site": "nl", "slug": "soundlogo", "parent": null }, { "site": "fr", "slug": "soundlogo", "parent": null }, { "site": "en", "slug": "soundlogo", "parent": null } ] }, "meta": { "sessionId": "ff3da660b50251a70a82b3bb50dbc0af" } }